Most Effective Marketing Channels

The usage of videos and imagery have proven to be more effective than other media channels.

LinkedIn has documented research indicating that members of the "buying committee" are more likely to connect with vendors on LinkedIn than any other social media platform.

So, if video is good for business (Dell Inc. Enterprise Solutions Group increased its revenue 8% largely because its ramped-up video marketing efforts got 6.5 million views), and if LinkedIn is good for business, then combining the two makes sense.

Here are three ways to make that combo work for your B2B organization.
1. Turn your boring resume-looking profile into an interactive marketing tool
2. Generate more leads
3. Improve your outreach efforts

Read more: http://www.marketingprofs.com/articles/2014/24936/three-ways-to-use-videos-to-maximize-your-linkedin-marketing-and-lead-generation#ixzz2zYho1jpW
Source for Graphs: B2B Marketing Prof