Good brands brings profits and influence people to buy your product or services
http://www.forbes.com/sites/mckinsey/2013/06/24/why-b-to-b-branding-matters-more-than-you-think/
Good brand gives good impressions
http://www.huffingtonpost.com/lisa-earle-mcleod/reinventing-you-why-defin_b_2949734.html
http://blog.us.cision.com/2013/04/why-your-personal-brand-matters-and-not-just-to-you/
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