Authored By Richard Kean
Don't forget that the first impression counts. It is the external and internal brand that matters, both are just as important. The external brand is about the look and feel, the visual impression of your product/service, your brand messaging, the performance, things that people see visually, and more. The internal brand is about what you do, is reflected in Richard Kean's interesting article on - 10 strategies to reinvent your personal brand.
Here are some pointers:
1) being a leader
2) taking initiative
3) being a good resource
4) being a good listener
5) building good relationships
6) being enchanting
7) being remarkable
8) being a good communicator
9) being a catalyst
10) being involved
11) being credible
12) being enlightened
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