Thursday, December 9, 2010

New Campaign 2011

I believe that design needs to be of more thoughtful, more history, more meaning... it needs movement, it needs expression and passion... yet sound to make it more dynamic and impactful. I am starting a campaign to educate non designers that design has more thought and history. I am inspired by the constructivist movement. I always have been but I like to take it further in my 2011 campaign to instill new ideas and seeing different ways.



I find this movement expressive and dynamic. Here is some history on the movement.
The Constructivists' main political patron early on was Leon Trotsky, and it began to be regarded with suspicion after the expulsion of Trotsky and the Left Opposition in 1927-8. The Communist Party would gradually come to favor realist art over the course of the 1920s (as early as 1918 Pravda had complained that government funds were being used to buy works by untried artists). However it wasn't until around 1934 that the counter-doctrine of Socialist Realism was instituted in Constructivism's place. Many Constructivists continued to produce avantgarde work in the service of the state, such as in Lissitzky, Rodchenko and Stepanova's designs for the magazine USSR In Construction.



Graphic design took its movement to great heights as power designers like Rodchenko, El Lissitzky and others such as Solomon Telingater and Anton Lavinsky were a major inspiration for the work of radical designers in the west, particularly Jan Tschichold.

Many Constructivists worked on the design of posters for everything from film to political propaganda: the former best represented by the brightly coloured, geometric jazz-age posters of the Stenberg brothers, and the latter by the agitational photomontage work of Gustav Klutsis and Valentina Kulagina.

No comments:

Post a Comment

Thank you for your comments.