Look how much the GAP logo has progressed and the look of it. I feel that it is the clothes that need a facelift not the logo. If they want to do the logo, they should keep the blue, and just change the typeface to a slim san serif type, and all caps. That is all.
What they should focus on and bringing the brand up is Old Navy. Time to change the name... Get rid of old or change the whole name. This store should be a store that sells reasonable, high fashion for the young not drab rags.... of course they would be competing with forever21. But at least the Gap can say that one of its outfits are high fashion.
As for the GAP store itself, the clothes were designed for the American public. T-shirts, jeans... ok but please more help on the colors, more exciting tees, better quality material... the clothes are just boring!
Anyway, check out this old site:
http://www.gapinc.com/public/About/about.shtml
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