If I am yagging and getting excited about this Old Spice Ad... I am sure a lot more people are talking about it too... Kristen Parish talks about what makes the Old Spice's video brand so appealing. She emphasized: Authenticity, Consistency, Engagement, Entertainment Factor and Versatility.
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And I can say that if something is remarkably interesting...good or bad. People who have the same interest are going to talk about it. That is what social media is all about: Getting people to know more about you, the product or service. The most powerful tool to spread the word are not ads nowadays but the word of mouth. It is what they think that matters... what they are talking about, what they are excited about, as people are the judges and they come as honest as they are.
The promotional game is changing with the informational age. We all need to re-evaluate and change our styles of how we do things. If you ever wonder why things used to work before and not now... this is it. We need to look at the more exciting way of doing things, being different, thinking of others, and approach things in a more innovative way. We need to be open, to have the abundant mentality, to share before we receive. This is the foundation of any social media.
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