1) Be Google-friendly. Google is the most popular search engine in the world. You want to make sure that when someone is looking for your business what pops up is the information you actually want them to see. You can help this process along by buying the domain name for your business and the top five variances. This helps to ensure that if, and when, someone types in something close to your business name, your listing makes the top five on the list. This means you're controlling the message people see about your business
2) Post online with care. Don't post racy pictures or comments you'll regret later. Not only can it blow your chance to make a good personal impression, but it can come back to bite the butt of your business as well.
3) Match your tangibles and intangibles. Having a consistent message run through all of your marketing collateral is still an important concept. Your Web site, e-mail signature, and online banner ads should match and be consistent with everything your current and potential customers can touch and feel: your brochures, business cards, letterhead, and more.
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