When you must launch a campaign -- and fast. Agencies can leverage their outside perspective, that comes with a loss of agility. It takes time to get the agency up to speed. Your in-house team is most likely already in the know and could be working on action items. Direction can get lost in translation to an agency, especially when pressed for time (and money), and your brand and budget might suffer dilution from any such gaffe.
Politics is a consideration too. Know your in-house team players and has (hopefully) honed in on their personal taste, a bonus for gaining internal buy-in.
4 Things To Consider Before Pulling Work Off In-House
1) Timing. Those facing a rebrand or new product launch may want to consider using an expert for these crucial brand endeavors.
2) in-house team’s workload. Do they have the time to devote to such an undertaking? Fifty percent of their time is not going to get you to 100 percent of your goal.
3) Consider the talent. Star performers could be burned-out. Check in with your team to see if there’s still a passion. Nobody leaves for a road trip with a quarter tank of gas, and you could leave your brand stranded in Albuquerque.
4) Consider the brand. It is what you have worked to create, tailor, and bolster to keep your brand integrity. Your decisions should reflect the bottom line and also protect the brand.
Source: Amy Krisay.
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