I just finished my latest project on a weight loss coach brand identity and I am feeling pretty proud of it. My client has told me she got a lot of compliments on her website and her business card everywhere she went. Everyone was asking who did her website and her business card. She is kept pretty busy. I am very happy for her and I feel that her success is mine as well as it is reflective of my work. I feel that for some startups, budgets are pretty tight and down to the bone, you will need a dynamite website and a fantastic business card to represent who you are, for a start and build up when you have enough funds. The brand needs to provoke response and people need to talk about it. That is successful branding.
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