The video I have been watching about the iMac is just compelling both in content and visual. Clean white background that the images sit on reflects clean technology. Just focusing on the product in close up views and shooting in different angles promotes the high quality design; it makes you want to buy it. Having the creators talking about the product gives a sense of passion that elevates the brand in our minds. In the middle section, they use drawings instead of continuing the photographs... it makes us more aware of green technology very subtly. I think this particular video is very well created.
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