I think this is a fabulous website/business where you are taking an everyday item and turning it around to something chic that people will want to use.
An everyday product: the sponge holder or the dish dunpling.. a great name. The improvement: the material, color, the whole brand experience takes you to a different level of what is typically industrial and now, clean, appealing and [designed]. It looks so good that you would want to buy it and put it in your house too.
Think: What is an everyday thing that can be improved on, little things that can change and make the world a better place?
http://www.twistclean.com/dish-dumpling/
I love it.
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