Branding - What it is

Envisioning a visual language for a company so that it brings about consistency, value, trust and loyalty to the companies' brand. Branding is an emotional connection with the customers and the company. The visual language makes people want to buy, to own or to belong into a certain class, group or a culture. Everything has a brand, weather it is successful or weak, brand can make or break your company or it can take your company to the next successful level.

If people are buying into your brand, talking about it, then the brand is successful. It is what people say it is.