Evolution Logo Design

 BEFORE

 AFTER

Objective
The company brand needs to take a friendlier and non imposing approach than the original design. It also need to convey that this is an accounting and payroll business.

Typography
INdePENDENT. Trebuchet MS  is a typeface that is strong, reliable and independent.
Accounting Office. Helvetica Neue Light is selected to give a contrast to the heavy type.
 

Problem. Independent Accounting Office as a logo is a very long word and it needed to be legible at first read.

Solution. The name is broken into bold and light typeface to give a break in read. “INDEPENDENT” all cap, is heavy and it needed a further break  so “de” is designed as a lower case to reflect the independence and interesting read.



Here was the original Website

Here is the improved version: