The truth is that when it comes to bottom line, what is the NEED of the customer? If there were a need, then there would be a need to inform the audience through advertising and promotion through different types of media. Print, digital, radio, TV, magazines... (print newspaper will be obsolete very soon).
The world is changing... and people need to understand and let go of old ways and embrace the new. We need to think of the customer first... cost, time and efficiency. What do the customer want?
Advertising now must adjust to new age of the digital world, as there is a push towards that direction. Understand that in the cyber world, the approach is different. People read things differently as well.
Advertising will always be around but it will be different than what it was before.
Sushi used to be just rice and raw meat traditionally. Now people are putting cream cheese in sushi with fried stuff. It is still sushi... but just different!
... Change Drives Opportunity! : )
This is very inspiring! Go Shamiko!
ReplyDelete