Customer Loyalty
Premium Pricing
Increased Market Share
Employee Morale and Attraction
Brand Extensions
Crisis Management
Overall, good branding creates a competitive advantage, builds customer loyalty, and drives business growth for a company.
The key elements of good design can vary depending on the context, but some common elements include:
Aesthetics
Good design is visually pleasing and engages the user. It involves the use of colors, typography, imagery, and layout to create an appealing and harmonious visual experience.
The lifespan of a brand can vary depending on various factors such as industry, market trends, and target audience. Some brands can last for decades, while others may need updates more frequently.
There are several indicators that may suggest it is time to update a brand. These include:
Evolution of the market
Outdated visual identity
When the brand's visual elements, such as logo, colors, or typography, look outdated or no longer resonate with the target audience, a brand update may be needed.Brand misalignment
If the brand's values, messaging, and personality no longer align with the company's current vision, mission, or target audience, updating the brand may help realign the brand identity.Mergers or acquisitions
In the case of mergers or acquisitions, a brand update may be required to reflect the new company's identity and positioning.Negative associations
When a brand has developed negative associations or experiences a significant reputation crisis, rebranding may be necessary to rebuild trust and improve perception.I forgot about Mac Kenzies Childs Store, 20 years ago. I still love it and now I love their furniture because of how they combine the colors, texture and material. I think they are influenced by Memphis design. Put any piece in the house and it becomes an instant art work, may it be a kettle or even a napkin.
This is such an inspiration to me that I think I could paint my plain furniture to something like this and make it my own. Here are some of my favorite pieces.
What do you think?
https://www.mackenzie-childs.com/furniture/living-room-furniture/
Hello Friends,
Don't you think we should have a global shopping cart paying experience? As a consistent online shopper, you want to check out seamlessly and fast without having to think so much and finding out where are the essentials. Even when you are collecting your items, it should all be consistent in all websites, or mobile devices globally.
Here is one of a simple bold website that I like. The typeface has contrast, it is clean and clear.
Anything creative experiences should be on the homepage to be to impress your audience. While movement can be interesting, but too much, can be so irritating and annoying, especially if you are trying to read and get to the information.
Any homepage on the website should have the basic info like:
• Your logo – This is important as it states the presence of your brand. And as you scroll, anytime you click on the logo, everyone should know that it goes back to the home page.
• Contact – Contact info should always be at the expected placement. Either at the bottom of your homepage where the site map is or top right at the minimum, or have a page of contact in the menu bar.
• Service/product – This could be your shopping site, or individual service or product. Be clear and keep it clean looking.
• About us or the team – Talk about who you are as a company, your mission, objectives and goals. Add key people into the group like 6 people. This is to establish credibility that the customers can get a peace of mind that you have a good team working with you. If you are a one person company, tell how and why you started the company. People love a good story.
• Call to action – This is an area where you give something to get their email that gets lead generation or connection for the future of your company. It could be a 10% offer or a discount code, an online brochure info, something that your customers or clients would want and is worth for them to give you their email so that you can be connected.
• Your links to other social media platforms – These links are important because you would show traction of the likes and followers. Or your posts to keep your brand and product interesting and fresh.
I think in this day and age, everyone needs a website, to command an online presence. It could be as simple as a one page website.
Here is some info on the best shopping cart experience:
https://www.convertcart.com/blog/cart-page-designs
I would think customizing a shoe would be easy but it is not. You have to consider all the details, like if it goes with most your pants, the shape and style you would use it or skirts or skorts and the colors you use. It is the fabric, colors, design, laces, where to put your brand.... and more.
Here are some design I created. I think gold eyelets makes it more classy. What do you think?