Does Groupon Erode Your Brand Expereince?

Erosion of the Brand Experience
The nature of Groupon redemptions also poses some operational challenges. If your business is not prepared for traffic spikes from an inventory or service point of view there is the possibility of damage to the brand experience. That’s the irony, by focusing on price you run the risk of eroding the very thing that helps build equity and value beyond price – customer experience.
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Groupon is not for everyone. Most people loves a deal and they know that the deal is good only for a limited time. It needs to be used carefully and with strategy. Groupon is an effective customer magnet when you are starting a business to get known and to get more traffic. It is also good for getting rid of excess inventory. It is an effective tool when used as a campaign strategy in advertising and promotions. It is great way to promote off season business when business is slow. It is also an effective way to get a group together to contribute to a non profit cause.