The Gap Brand in 2007

Has the Gap improved since the write up in bloomberg? This was in 2007:
http://app.businessweek.com/UserComments/combo_review?action=all&style=wide&productId=14651&productCode=spec

Falling Behind
Finally, the new CEO will have to focus on the retail experience. There are nearly 1,250 Gap stores within the domestic U.S. (as well as nearly 500 Banana Republic stores and nearly 1,000 Old Navys). With an additional 282 stores overseas, that's a lot of real estate. It's both a powerful retail network—and a millstone round the brand's neck. "We believe that a retailer needs to remodel its store base every five to seven years," says Dana Telsey, chief executive and chief research officer, Telsey Advisory Group. "They haven't been doing that, and certainly an updated and refreshed store look would be helpful."

Not only has the Gap lagged the retail industry's five- to seven-year remodel cycle, it has fallen behind the larger trends towards experience design. "People no longer benchmark one shopping experiences against another shopping experience," says Brian Collins, chief creative officer at the Brand Innovation Group, Ogilvy & Mather Worldwide. "They now benchmark it against going to see a good movie or playing an afternoon game of soccer with their friends. So a total Gap store experience in itself must be as engaging, if not more so, as any other experience people can choose. Gap must become irresistible again—and to do that the store platform itself must be transformed."